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Date: January 28, 2008

UVic Picks The Best Of The City - Senior Style

Which business provides the best service to seniors in the Capital Regional District? According to the University of Victoria’s Centre on Aging, it’s the Thrifty Foods Store in Sidney. At an awards ceremony on January 30 the store will be presented with the centre’s inaugural “Senior Friendly Business Award,” an annual award that honours businesses that provide the most friendly high-quality services and facilities to customers 55 years of age or better.

“The Thrifty Foods store in Sidney is a real eye opener,” says Elmer Berlie, a Friend of the Centre on Aging and the chair of the Senior Friendly Business Award selection committee. “The entrance is well marked, there’s plenty of parking, the aisles are wide and the staff is courteous and helpful. And one of the biggest marks in its favour is that it has bathroom facilities for its customers. I wouldn’t hesitate to take anyone to that store.”

Of the 13 nominations the committee received, three were for Thrifty Foods outlets.

“When focusing our business on seniors we try to keep several things in mind,” Store Manager Jason Boudewyn explains. “Not only the physical layout and ease of shopping, but also the culture and services. Our goal has been to create a business filled with employees who truly reflect a cross section of our customer base. Some have come to us for their first job and many others, who we have been lucky to employ, have come to us with a wealth of life experience that only time can provide. This group of employees has a unique perspective and the ability to relate to and to serve our aging customers at an entirely new level.”

Watch for the announcement of the call for nominations for next year’s Senior Friendly Business Award (www.coag.uvic.ca) and nominate your favourite business.

Media advisory/photo opportunity: Members of the media are invited to attend the award ceremony on Wednesday, January 30, from 10-10:30 a.m. at Thrifty Foods, 9810 Seventh Street, Sidney.
Media contacts:
Lindsay Cassie (Centre on Aging) at 250-721-6369 or lcassie@uvic.ca
Maria Lironi (UVic Communications) at 250-721-6139, cell 250-213-1705 or lironim@uvic.ca
Jason Boudewyn (Thrifty Foods Sidney) at 250-544-1234 or jboudewyn@thriftyfoods.com

UVic media releases and other resources for journalists are available on the World Wide Web at http://communications.uvic.ca/media

(image: fern)